If you were in the
So here's what I learned:
1: Trade shows are still the best way to see and feel new products, colors
and designs. I'm a big fan of technology, don't get me wrong, but nothing beats
holding something in your hand to really understand the product.
2: Hemp jersey is my new favorite fabric. Seriously. I was thinking "Hemp
Jersey?" How soft can that be? Well, it's as lovely as Modal - soft and drapey,
without the clinginess of Modal. One of my clients is already using it in some
of their designs and I can't wait to see it when it comes to market.
3: Heavy rains made for a light turnout the first day of the show. It also
made for nightmarish traffic, but that's to be expected in
4: Frances Harder of FBI, Victor Dahan of Shipson, Ken Wengrod of FTC and I had a great time on
the "Speed to Market" panel. We approached the subject from our own view
points.
5: Ken talked about financing and the current credit situation. Everyone
wants to know what will happen if/when CIT files for bankruptcy. Ken explained
the most likely scenarios and let everyone know that business would still
continue. I swear I heard a collective sigh of relief.
6: Victor discussed how to improve the supply chain and how markets in
7: We all talked about how selling to the international markets should not
be a barrier in business any more. Financial transactions, credit, customs,
commercial invoices and more are easy to address and can expand a company's
revenue stream dramatically.
8: I talked about the role of technology in speed to market and how using
tools can give you a 360 degree view into the design, sampling, production,
inventory and financial aspects of your business and how no company should ever
be without them. No matter what your budget is, there are tools to help your
business.
9: Retailers are conducting business differently and manufacturers need to
be able to react quickly to change. Keep inventory low. Don't expect the
re-order. Speed to market is an entire process from design to delivery, know
how to react.
10: Don't wear boots with three inch heels when walking a trade show.
Jill
Mazur is an independent apparel business and technology consultant working with
Fashion Business, Incorporated. Email: jill@fashionbizinc.org



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